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INDUSTRY
Social Media
TECH STACK
Design Tool
Figma
figma
Conducted end-to-end UX research, usability testing, and product discovery for Flotilla, a decentralized community platform built on Nostr. The project aims to improve onboarding, reduce user friction, identify product-market fit opportunities, and help non-technical users confidently adopt sovereign social media/communication tools.
ROLES
Product Researcher
Design Engineer
COLLABORATORS
Hodlbod
Varun Garg
DELIVERABLES
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TIMELINE & STATUS
Ongoing
THE WHAT
Researched user behavior, tested onboarding and activation flows, created user personas, analyzed competitors, and designed UX improvements across key journeys such as onboarding, space creation, hosting setup, and community engagement.
THE WHY
Flotilla's decentralized architecture offers powerful user ownership and censorship resistance but introduces significant usability challenges for new users. The project seeks to bridge this gap, improve adoption and retention, and uncover the most promising customer segments for sustainable growth.
THE HOW
Using a research-driven and iterative approach involving user interviews, usability testing, persona development, funnel experimentation, competitor benchmarking, and rapid design iterations. Insights are translated into actionable UX improvements, validated onboarding experiences, and a data-backed product roadmap.
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