Researched user behavior, tested onboarding and activation flows, created user personas, analyzed competitors, and designed UX improvements across key journeys such as onboarding, space creation, hosting setup, and community engagement.

Flotilla's decentralized architecture offers powerful user ownership and censorship resistance but introduces significant usability challenges for new users. The project seeks to bridge this gap, improve adoption and retention, and uncover the most promising customer segments for sustainable growth.

Using a research-driven and iterative approach involving user interviews, usability testing, persona development, funnel experimentation, competitor benchmarking, and rapid design iterations. Insights are translated into actionable UX improvements, validated onboarding experiences, and a data-backed product roadmap.