We worked on enhancing EatSure’s market penetration within college campuses by designing student-focused strategies to increase adoption and engagement among the under-25 demographic.

Despite 60% of EatSure’s users being under 25, app penetration in serviceable colleges remains just 5%. This gap highlights a significant untapped opportunity to deepen the brand’s presence and affinity within college ecosystems.

We began with in-depth user and market research to identify behavioral patterns and actionable insights specific to college students. Based on this, we structured our strategies into two categories: those requiring minimal client investment and those requiring moderate investment. Each solution was backed by data and tailored to student preferences, resulting in a cohesive and practical roadmap for growth.