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INDUSTRY
Food-Tech and E-Commerce
TECH STACK
Design Tools
Figma
figma
Analyst Tools
MS Excel
excel
Led a strategic case study to enhance EatSure’s penetration in college campuses, targeting the under-25 demographic. Analyzed student behavior and preferences to develop actionable strategies aimed at increasing app adoption. Proposed engagement, pricing, and incentive-based solutions, piloted with campus-specific insights to validate impact and feasibility.
ROLES
Product Designer
Business Developer
Marketing Strategist
COLLABORATORS
Bhavesh Deshmukh
DELIVERABLES
Business Strategies
User Research
TIMELINE & STATUS
Completed
THE WHAT
We worked on enhancing EatSure’s market penetration within college campuses by designing student-focused strategies to increase adoption and engagement among the under-25 demographic.
THE WHY
Despite 60% of EatSure’s users being under 25, app penetration in serviceable colleges remains just 5%. This gap highlights a significant untapped opportunity to deepen the brand’s presence and affinity within college ecosystems.
THE HOW
We began with in-depth user and market research to identify behavioral patterns and actionable insights specific to college students. Based on this, we structured our strategies into two categories—those requiring minimal client investment and those requiring moderate investment. Each solution was backed by data and tailored to student preferences, resulting in a cohesive and practical roadmap for growth.
THE HIGHLIGHTS
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THE PROBLEM
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USER RESEARCH
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MINIMAL INVESTMENT STRATEGIES
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MODERATE INVESTMENT SOLUTIONS
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THANK YOU!