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INDUSTRY
Apparel and Accessories
TECH STACK
Design Tools
Figma
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Canva
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VéVana - Fashion without Footprints" envisions creating a sustainable ,zero-waste circular model that will significantly reduce water pollution & consumption, air pollution, animal slaughter, and toxic environment contamination by transforming RICE STUBBLE into VEGAN LEATHER, as a sustainable alternative to traditional leather.
ROLES
Founder
Business Developer
Product Researcher
COLLABORATORS
Aashi Jain
DELIVERABLES
SDG 6: Clean Water & Sanitation
SDG 12: Responsible Consumption & Production
SDG 15: Life on Land
TIMELINE & STATUS
Ongoing
MVP Stage
THE WHAT
VéVana is a sustainable fashion initiative that transforms rice stubble into biodegradable vegan leather. Our mission is to offer a high-quality, cruelty-free, and eco-friendly alternative to traditional leather—built on a zero-waste circular model.
THE WHY
Every year, over 92 million tons of rice stubble are burned in India, severely affecting air quality and public health. At the same time, the leather industry consumes excessive water, pollutes with toxic chemicals, and relies on animal slaughter. VéVana was born to solve these interconnected problems with one sustainable solution.
THE HOW
I was deeply inspired by the growing use of Mycelium-based technologies in sustainable fashion and noticed its presence across our competitive landscape. After conducting thorough market research, we realized that developing a similar product using rice stubble would be feasible—especially with access to the Biotechnology lab at IIT Roorkee. Being selected at the international level further validated our approach and progress.
THE HIGHLIGHTS
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THE PROBLEM
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MARKET VALIDATION
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COMPARITIVE ANALYSIS
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Some of our Competitors Include:
1. Recore
2. Banofi Leather
3. Prara
4. Winner Nippon Leatherette Pvt Ltd
VéVana stands out by using locally-sourced rice stubble, offering a lower-cost, zero-waste production process, and focusing on farmer empowerment while tackling air pollution
METHODOLOGY
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COST STRUCTURE
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We will initially operate in the B2C market, offering sustainable vegan leather products directly to consumers. This will allow us to build brand recognition & validate our product. As we scale, we will expand in a B2B model, supplying to different industries.
Our revenue streams include:
1. Direct-to-Consumer: Vegan leather accessories (wallets, belts, handbags) through e-commerce & sustainable marketplaces.
2. B2B Supply: Partnering with various industries
3. Technology Licensing: Licensing our production process
USP, DISTRIBUTION & SGS
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IMPACT
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