VéVana is a sustainable fashion initiative that transforms rice stubble into biodegradable vegan leather. Our mission is to offer a high-quality, cruelty-free, and eco-friendly alternative to traditional leather, built on a zero-waste circular model.
Every year, over 92 million tons of rice stubble are burned in India, severely affecting air quality and public health. At the same time, the leather industry consumes excessive water, pollutes with toxic chemicals, and relies on animal slaughter. VéVana was born to solve these interconnected problems with one sustainable solution.
I was deeply inspired by the growing use of Mycelium-based technologies in sustainable fashion and noticed its presence across our competitive landscape. After conducting thorough market research, we realized that developing a similar product using rice stubble would be feasible, especially with access to the Biotechnology lab at IIT Roorkee. Being selected at the international level further validated our approach and progress.
THE HIGHLIGHTS
THE PROBLEM
MARKET VALIDATION
COMPARITIVE ANALYSIS
Some of our Competitors Include:
1. Recore
2. Banofi Leather
3. Prara
4. Winner Nippon Leatherette Pvt Ltd
VéVana stands out by using locally-sourced rice stubble, offering a lower-cost, zero-waste production process, and focusing on farmer empowerment while tackling air pollution
METHODOLOGY
COST STRUCTURE
We will initially operate in the B2C market, offering sustainable vegan leather products directly to consumers. This will allow us to build brand recognition & validate our product. As we scale, we will expand in a B2B model, supplying to different industries.
Our revenue streams include:
1. Direct-to-Consumer: Vegan leather accessories (wallets, belts, handbags) through e-commerce & sustainable marketplaces.
2. B2B Supply: Partnering with various industries
3. Technology Licensing: Licensing our production process
USP, DISTRIBUTION & SGS
IMPACT
create
fun
things together
